The platform is rolling out a fresh option that allows them to reduce the amount of AI-made media appearing in their timelines. This step comes as the platform announced that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global release. This shift coincides with a rise in AI content, spurred by emerging content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding content creators on a competing service exclusively feature AI-generated videos. A significant portion of this content is classified as mass-produced AI material, a term for inferior, factory-style content that is typically illogical or surreal.
Our research shows that a lot of users appreciate content created using AI tools, ranging from AI artwork to science explainers, and we aim to give people the option to adjust the amount of that, according to their own likes,” said a company executive.
Scale of AI Content
The platform announced that there are presently 1.3bn videos on its app identified as AI-generated. Overall, more than 100 million videos are submitted to the app each day, making AI content a relatively small percentage of its overall inventory.
Customizing Your Feed
Members will be capable of decrease or raise the level of AI-generated videos they watch by opening the content preference option in the app and choosing “AI-generated content”. Further subjects that are already be adjusted under the setting encompass current affairs, fashion, aesthetics, and movement.
Platform Guidelines
TikTok’s policies oblige users to label lifelike artificially created content, and it forbids harmful fake videos of public figures or emergencies. Any believable AI video that is unmarked can be deleted under its community policies.
Furthermore, the service will henceforth apply an “AI-made” label to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing AI-generated material. This action is intended to deter users from trying to evade the labeling process.
AI Literacy Programs
The company is additionally establishing a $2m AI literacy fund for professionals and organizations to develop educational content about using AI responsibly. This initiative will benefit non-profit groups focused on teaching programming and robotics.
Platform Protection
The platform has supported its content review process, following controversy over intentions to cut jobs for numerous content moderators in the United Kingdom. It is expected to eliminate hundreds of positions in its trust and safety division in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but AI can protect employees by eliminating the most harmful content ahead of it gets reviewed by humans. TikTok announced a notable drop in shocking and graphic content seen by content reviewers over the past year due to the use of its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is why a extensive automated help is making a difference operate efficiently.”
